Stories

2017 Craft Brewers Conference - FliteBrite - Booth 1640

We tasted the Brewers Association’s Craft Brewers Conference in Philadelphia last year and we’re proud to share that we’re headed to Washington DC to formally unveil our smart beer flight platform at CBC17!

The simple fact that we’ll be in our nation’s capital for the largest gathering of brewers is awesome, but we’re stepping it up this year and are ready to take orders from nationwide attendees.

To make it easy to secure your own smart beer flight paddles, we’ll be hanging out in one of the hall’s hot spots, Booth 1640. In fact, here’s your first look at the Craft Brewers Conference 2017 Exhibit Hall and where to find FliteBrite on April 10-13, 2017!

2017 Craft Brewers Conference - FliteBrite - Booth 1640

You heard it here first.

Smart Flights are coming to #CBC17. After DC in April, we believe FliteBrite will never be the same.

 

Smart Beer Flight PaddlesInside the exhibit hall, we’re literally next door neighbors with our friends from Digital Pour (1636) and just a flight glass away from Grandstand Glassware & Apparel (1837). We can all enjoy two beer stations (red) on each side of our booth and being able to stop by all sorts of other friends in the exhibit hall this April. BREWD (1023) will be in the house, along with other friends like Track Track Malting (654) and Draft Magazine (424)!

Along with a chance to experience your first smart beer flight, there are rumors of fun giveaways at Booth 1640, a place to relax while enjoying your beer samples and even some collector’s swag for the first breweries and restaurants who secure their own fleet of electronic beer flight paddles.

With a fun booth in the heart of DC’s largest exhibit hall, we must be ready to deliver, but you know we’re as excited to experience some after parties and of course, the #IowaBeerSocial again! What an exciting opportunity to meet tons of new allies and friends, eh!

We hope to bring the whole FliteBrite crew to #CBC17 and can’t wait to reconnect with everyone. We met so many great folks at CBC16 in Philly last year and we’ll be ready to rock this April!

CBC is already starting to fizz with excitement, so we’d love to connect and send you our new matte black paddles before the rush of CBC17 is upon us. Connect with us on Instagram, Twitter and Facebook, then shoot us a note so we can reserve you an early time to test out these these crazy cool beer paddles at CBC17.

Cheers to this exciting announcement for our company, the monumental opportunity and all the people who make craft beer so much fun!

CBC17 - FliteBrite - Booth 1640

Smart Beer Flight Paddles

Introducing our matte black smart beer flights!

These electronic beer flight paddles have been thoughtfully designed and meticulously manufactured to look amazing, be cost effective and super durable.

The sleek look paired with our interactive color touchscreen allows you to showcase your craft beer in a whole new way! You can order your fleet now or apply for our free trial program. In the meantime, here’s a quick look at how the world’s first smart flights have evolved.

BRIEF BACKGROUND

We began with a clear paddle that was a beer nerd’s dream.

This fully-functioning prototype introduced the world to smart flights, affirmed our vision of a more engaging customer experience and turned out to be perfect for showcasing the wi-fi enabled technology built inside the paddle. This clear prototype taught us what customers wanted. It also confirmed what brewery and restaurant owners had to have. It would even be used in the wild as we conducted research to quantify smart beer flights.

As cool as it looked, this clear paddle was not made to hold up in the harsh environment behind the bar. It was also not designed for true manufacturing. As our electronic technology evolved, we continued to refine what the future of beer flights would look like, how it would feel and how the entire experience would flow.

This bold new embodiment that we’re formally unveiling here, is the result of countless hours talking with industry experts, listening to customers, learning from mistakes and passionately polishing our innovative platform overall. These matte black paddles are built to serve a more engaging beer tasting experience, while providing the most brand-boosting way to serve fractional pours. Welcome to the future of beer flights!

DIRTY DETAILS

The matte finish gives these beer flight paddles a soft and balanced feel, while the deep black color provides a modern look that looks great in any setting.

The four pockets are carved out to allow a wide variety of flight glasses to pass through (2.025″ diameter) and evenly catch each glass when the paddle is lifted up. This lightens the paddle and eliminates craters that collect stale beer and even mold.

Centered between the four pockets, we’ve dedicated a space just for you! Working together, we’ll provide a sexy little icon sticker to showcase your brand in a big way.

Overall, this 2×2 layout provides a more stable feel by ergonomically distributing the weight of full flight glasses closer to your hand. It is also thoughtfully paired with the 2×2 layout of the color touchscreen built into the handle. Fastened your seat belts. This is where things get super exciting.

Our patented touchscreen technology provides a balanced experience right out of the box and truly brings FliteBrite to life. At first glance, you’ll realize it’s not your smartphone, but once you begin clicking around, you’ll realize it doesn’t matter. We’ve utilized a lower resolution display to make our product affordable, but with intuitive design, we’ve implemented fast-loading graphics and accurate information that’s fun and easy to understand for anyone.

One of the best features of our interactive touchscreen, is the ability to update it over the air, right from your online dashboard! This allows us to continuously enhance the touchscreen, while ensuring you always have the most up-to-date experience.

We’ll hold off on sharing too many details on the online dashboard, but know it’s what puts the “smart” into smart flights as it manages all your smart paddles, magically updates your menu with single clicks, builds social media campaigns and tracks some crazy cool analytics.

AMAZING RESULTS

You’ll be blown away with how much your customers enjoy the smart flight experience.

FliteBrite’s smart beer flights fuel the virality of what people naturally enjoy sharing by tapping into accurate details for each brew and giving your customers a fun way to share, track and even rate the beers they love. By connecting with a more informed customer, you can increase loyalty and boost engagement that will positively expand your brand.

We have poured our hearts into building this product and we’re so proud to share that starting today, our matte black paddles are ready to ship nationwide!

Ready to Rock?

Contact Us to learn how easy it is to serve the best beer flight in town!

FliteBrite - 1 Million Cups Fargo

Traveling to Fargo in January may not seem like a natural destination to bring FliteBrite, especially as we prepare for our nationwide release, but Fargo has the largest 1 Million Cups event in the country and they’re friendly community is full of innovative entrepreneurial energy.

While our team stayed back to continue polishing our new matte black paddles, our fearless leader flew north to present FliteBrite in front of a full theater of inspired entrepreneurs at 1 Million Cups Fargo. Since we had so much fun sharing our full team’s pitch at 1 Million Cups Des Moines, we thought it may be fun to showcase this lone wolf pitch as well.

 
Fargo was an adventure packed full of random awesomeness.

Along with a terrific 1 Million Cups experience that was featured in this Emerging Prairie article and a mini explosion of Twitter activity, we had a terrific time connecting with tons of entrepreneurs, craft beer lovers and energized community builders during our 48 hour visit to Fargo.

One big highlight was our visit to the North Dakota State University Research & Technology Park. It was great to see how NDSU is supporting student entrepreneurs, while also advocating for innovation with more established brands.

Another highlight was working inside The Prairie Den and attending a community celebration called 1 Million Thanks. This was an annual event that recognized entrepreneurs, encouraged innovative action and continued to build the #ilovefargo mentality.

In addition to our presentation at 1MC Fargo, our visit to NDSU and the 1 Million Thanks event, we tapped into local hot spots like Fargo Brewing Co., JL Beers, Drekker Brewing Co., Würst Bier Hall, No Bull Smokehouse, Junkyard Brewing Co. and the Front Street Taproom. Everyone truly seemed to like smart beer flights and it will be fun to see who is first to serve a brighter beer flight in Fargo!

Thanks again to Greg, Annie, Lindsay, Aaron, Brent, Shane, Zach, Corey, Jessie, Callie and the entire Emerging Prairie community. This was a trip we won’t forget. Cheers!

I’m a guy, so this is not something that I learned easily, but my wife has taught me the value of a great presentation. Whether it’s a cheese plate that looks straight out of a magazine, the perfect steak plated up like a boss, or how you serve beer flights at your brewery, restaurant or even at your home bar, a little extra effort can go a long ways!

No matter the craft beer experience you’re serving, the initial presentation you deliver will determine one of your customer’s first responses. Make it a good one.

How you introduce your product completes the life cycle of a process you pour your heart into. You wouldn’t grill a perfect steak and then serve it on paper plate, right? Why would you create, buy or sell an amazing craft beer, just to hand it over on a piece of wet paper and hope that your part-time bartender scribbles the right name of something you care so much about?

Even if it’s not smart flights yet, we still hope you take pride in the way you present your beer flights! Everyone has great ideas on how to make it fun and we also thought we’d share a few quick things to remember:

Optimize Pricing

When you serve four 5oz glasses of brew, that’s just under two full glasses of beer, with added variety and a little extra time to prepare. That’s worth more than some folks realize. Flights are a perfect doormat into your beers, so there’s value in a less expensive flight, but through years of research, we’ve learned the national average for a flight of four, is between $8-$12.

Smart Flights

Smart flights are what we do at FliteBrite and the era of a more engaging beer flight is now. Shoot us a quick email and we’ll hook you up with a free trial paddle!

Custom Glassware

Yes, if your beer flight glasses are custom and cool, some will get stolen. The thing is, we can make these very inexpensive so you can just consider it swag marketing for your customers to enjoy your sweet looking beer flight glass at home. We can even help design your flight glassware to look perfect in your flight paddles.

Fun Facts

It can be a nice conversation starter when you know a little extra about each brew. Pair your beer with intention and offer fun facts as you deliver the beer flight. Where it’s made, hop selection and other interesting ingredients are a great place to start.

You already know serving beer samples can take a bit of extra time, but if you and your team spend the time to serve beer flights wisely, you can easily boost your customer’s experience while adding a valuable revenue channel into your overall menu. Along with the fun of showcasing a well-paired beer flight and inspiring more informed customers, you’re making money on fractional pours and it creates a great environment for all to enjoy.

Make your awesome beers look awesome!

Think how much time you put into making your beers and building your brand. We know you take pride in every aspect of your craft, so complete your taproom experience and make people remember you by serving a beer flight that looks so amazing that everyone will want to order your beer flight experience again and again!

Ready to Rock?

If you’re looking for ideas to make your beer flight truly stand out, we can help. Let’s bring your first 10 smart beer flights online and make your brewery or restaurant the talk of the town this year!

FliteBrite is proud to announce that we earned top prize at the TS Bank REV business pitch competition!


FliteBrite at REV 2016

As part of a TS Bank’s community reinvestment initiative, this second annual event brought entrepreneurs together to compete for a share of $27,500. After moving through the preliminary round, our team was selected as a finalist in this Shark Tank-like competition.

We arrived at the event and really enjoyed meeting startup community builders from Omaha and Council Bluffs. Under the bright lights, Ben, Ethan and Sinclair presented a 5 minute pitch and then answered questions from a panel of four judges on stage.

It was challenging to share all that we’ve been building in such a concise way, but everyone clearly understood the opportunity that smart beer flights provide beer-loving consumers and the craft beer industry as a whole. Here are the results!

FliteBrite – $10,000
Lien Waivers – $10,000
Terva – $5,000
Wicked Apples – $2,500

Once again, congratulations to all the finalists. Our team truly appreciates the top prize of $10,000, but also how this type of community-driven event supports the startup ecosystem overall. Special thanks to TS Bank, Revela, Startup Omaha and all the partners who gave us a meaningful boost as we prepare to deliver our first round of nationwide pre-orders this month. Cheers!

TS Bank - REV 2016

What do you say about this guy?
Ben McDougal is a leader on the FliteBrite team who is tapped into the community and felt the problem we’re solving with smart beer flights first.

theteam-featuredphoto-benWith a computer science in hand, Ben considered California before returning to Iowa to build the Internet back in 2004. He conceptualized websites and built online visibility for other business owners and did so for 10 years before retiring from web development. He then joined a progressive Des Moines home builder to build his own marketing and innovation position. He enjoys the team and digital marketing work in residential construction, but he’s also blessed with the freedom for “BENovator” to build communities. Within the Iowa startup ecosystem, his organizing efforts for 1 Million Cups Des Moines and dmStartupDrinks takes a special energy, but Ben is always ready for the next adventure.

With his conscious effort to build innovation that works within a market that’s meaningful, Ben McDougal has also fueled an entire entrepreneurial side to his career. Yes…there’s way more!

Ready? Here’s the weird part of Ben that makes him interestingly awesome.

Starting with a 3v3 soccer tournament way back in the day, Ben would build and then sell that business after 2 years. One of the main reasons was that Jet Set Studio went online in 2007. For almost 10 years now, Ben has built friends, community, a video game social network, a video game tournament search engine and interactive gaming events throughout North America. eSports, Guitar Hero, Halo, Madden, Call of Duty and the magnetism of video games overall, has combined to create a crazy ride for Ben and his creative work through Jet Set Studio. In fact, it’s super cool that we’ll have a little video game aspect at our big FliteBrite booth we’re about to announce for the 2017 Craft Brewers Conference in DC!

Ben wants to change the world and loves the adventures in life. He also enjoys golf, Seth Godin, audiobooks, capturing electronic music, travel, tech, the art of the pitch, wine, craft beer, photography, accelerating others and spending time with his wife and new baby girl.

Ben McDougal

So now that you understand this guy a bit more, imagine if he was to invent and passionately build something like FliteBrite!

Ben is our community builder at FliteBrite. He’s the social media, website building, search engine optimizing, storytelling, brand developing assassin on our team. He’s basically the nerd you need to know and he said that he hopes you’ll connect with FliteBrite on Instagram, haha!

Ben keeps FliteBrite’s fresh ideas flowing, communication rolling, content expanding, sales growing and business building. Big ideas take the next level of innovative effort and this guy unlocks our overall company in a way we’re so excited about. With such an amazing team, Ben, Sinclair, Jake and I have had so much fun building the future of beer flights. We always say the customer discovery has been a blast and we’re excited to now have the only smart beer flights online nationwide.

Ben McDougalWe write all this, but face it. It’s likely you know this guy who’s passion is the art of connection. By bringing great people together for so long, Ben’s engaged network is an entrepreneurial tribe of energized, passionate business owners nationwide. He’s the type of influencer that wants to hear your story and ideas, but FliteBrite and the value of beer flights is his favorite topic, so you can expect at least a short update on these smart flights the next time you connect with him.

Ben McDougal is an idea machine who intelligently builds things that work on a timeline of now.

This company would not be here with out him and I know he believes the age of FliteBrite is now. He’s strategically built our company to support something big and his entrepreneurial leadership is easy to see. He’ll have a beer flight with you anytime and makes it a good time, every time. Thanks for all you do bro!


Smart flights are crazy and you’ll be the talk of the town when you grab your own. Contact us to discuss bringing smart beer flights to your brewery or restaurant. You can also get things rolling here – jump to our order form. Here we go friends!
In collaboration with MBA students at the University of Iowa, we’re using real-world data to quantify the value of smart beer flights.

After a semester of planning, we established a real-world research project that pushed our electronic technology into the wild for the very first time! In collaboration with our friends at Exile Brewing Co., which is a Des Moines-based restaurant, taproom and brewery that distributes craft beer throughout Iowa, we were able to compare one week of “business as usual”, to one full week with smart beer flights online.

Our team and the MBA research team were given full access to financial data and surveys completed by actual customers as they compared beer sales, customer responses, social media activity, staff feedback and overall sales. We began seeing live data flowing into the online dashboard for the first time. It was crazy cool. In fact, if you’re willing to squint, here’s the actual survey! The results were just as tasty.
Beer Flight Surveys

KEY RESULTS:

  • 83% of customers surveyed said they prefer smart beer flights over traditional beer flights.
  • 14% more overall customers took photos of their smart beer flights.
  • 20% more people shared their smart beer flight on Untappd and throughout social media.
  • 93% said our beer flight paddle’s touchscreen was easy to understand.
  • 65% of surveyed customers order beer flights “Every Time” or “Often”.

It’s hard not to notice the intriguing results from this valuable research. The cool part is that there’s even more super interesting data we’re excited to connect you with as you bring smart flights to your brewery, restaurant, taproom or bar. [ORDER NOW!]

It was also absolutely amazing to see live beer flight data flowing into the real-time online dashboard. You can also bet Ben, Ethan and Sinclair enjoyed the craft beer industry’s first smart beer flights served in the wild. Want a fun story? Ask about the Exile’s beer called “Jesus on a Forkilift”…for lunch, haha! One of our favorite quotes came from RJ Tursi, owner of Exile Brewing Co., during the research process as he said:

“People are loving the smart flights, both staff and customers. It’s a kick ass product.”

smart-beer-flights

Along with so much positive feedback, we also identified numerous ways to optimize the overall experience, so we’re proud to share that our team is already working to implement a variety of improvements as we prepare to deliver our first round of pre-orders this Fall!

On behalf of the FliteBrite family, we’d like to thank Kenton, George and James for their commitment to outstanding research. We’d also like to thank Wade Steenhoek and the University of Iowa Tippie College of Business for giving us this opportunity to continue quantifying smart beer flights. Last, but certainly not least, thanks again to RJ and the entire crew at Exile Brewing Co. for being the world’s first establishment to serve a brighter flight of craft beer.

University of Iowa - Tippie College of Business

 

Don’t get left behind.

Contact Us to learn how easy it is to bring smart beer flights to your business!

The FliteBrite team revealed smart beer flights to a packed house at 1 Million Cups in Des Moines, Iowa. Enjoy the epic experience for yourself, as Ben McDougal, Ethan Davidson and Ben Sinclair share a concise presentation that features all three of our co-founders on stage.

The audience came to life as they listened how FliteBrite provides a more engaging beer flight for breweries and restaurants nationwide. With so many engaging features, FliteBrite truly does offer educational entertainment that brews a more loyal customer and it was awesome to finally share what FliteBrite is all about!

The 30-min. community Q&A is not included in the pitch video, but the caffeinated crowd had a huge response with great questions and anticipation for FliteBrite. The team did an awesome job introducing this news that the craft beer world would soon be enjoying brighter beer flights!

Check out more photos from this special 1 Million Cups event and thanks again to the Des Moines community for all the support and this amazing opportunity. Cheers!

Have you ever met a wizard?

Ben Sinclair, known on our team just as Sinclair, is the magician behind what makes FliteBrite the smartest way to serve beer flights.

FliteBrite - Ben Sinclair

Sinclair has always been into electronics. Sinclair was there when the web first appeared, and has been building the Internet even since. As mobile apps started taking over, Sinclair began creating fun things that brought your smartphone to life. Uppward was an app that allowed you to connect with fellow flyers on the airplane and then came Offspring, a micronetworking app for families to share memorable moments. He would eventually help launch Shift Interactive into a progressive web and mobile app development firm in Iowa, before making a move that would lead him to join the co-founding team at FliteBrite.

Sinclair has been a master at software development since the beginning of time on the Internet, but deep down, he had always wanted to tap into his interests in electronic engineering. FliteBrite’s beautiful balance between intuitive software and interactive hardware was a perfect fit! FliteBrite truly came to life when Sinclair blended his tech-savvy skills with the innovative mind of Ben McDougal and the manufacturing expertise of Ethan Davidson.

You’ve seen our smart beer flight experience, right?

FliteBrite’s interactive touchscreen adds entertaining education to craft beer flights and Sinclair has been the in-house magician behind it all. Sinclair’s sharp focus on optimizing FliteBrite’s user interface and electronic engineering truly puts the “smart” in Smart Flights! His handy work allows our electronic serving system to be ultra fast, easy for anyone and super durable with outstanding battery life.

Along with building so many awesome features and optimizing the FliteBrite platform overall, Sinclair used his wizardry to build FliteBrite’s awesome online dashboard. Whether it’s single-click menu management fueled by Untappd, tracking valuable flight and customer data or slick social sharing tools that tap into the natural virality of the taproom experience, Sinclair has built a powerful platform that allows our customers to unlock a new level of customer connectivity.

FliteBrite - Smart Flights - Ben Sinclair

Like the rest of the FliteBrite crew, Sinclair is a sharp entrepreneur with tons of interesting hobbies. Besides enjoying a pint of craft beer, Sinclair digs being a Dad, astronomy, fine dining, ham radio, all things Apple, backpacking and the occasional Miami Vice. As our Chief Social Officer, Sinclair keeps our team fresh with good times and tons of laughs.

Sinclair makes FliteBrite special and we’re lucky to have him on our team. His crazy smart development effort has fueled our efforts to provide a new level of entertaining education at breweries, bars, brew pubs and restaurants nationwide.

Have new feature ideas or just want to geek out with good people? Follow Ben Sinclair on Twitter or contact us today!

People make craft beer special.
Let’s start a new collection of spotlight stories. We’ll feature the entrepreneurial artists behind FliteBrite first, which will then give us time to connect with so many other friends who may wanna share their story in what could be a fun ongoing series! Know someone awesome we should spotlight? Let us know and wish us luck, haha, this could be cool!

FliteBrite - Ethan Davidson

Ok. Let’s begin with a co-founding member of our FliteBrite team, Ethan Davidson.

Along with Ben, Ethan has been a part of this idea of serving a brighter flight of beer from the very beginning. Let’s rewind and get to know Ethan. Although a marketing degree from the University of Iowa was his initial idea for a career in school, Ethan would graduate and actually jump into high-end carbon fiber manufacturing.

How many folks do you know who helped build the world’s most aerodynamic triathlon bicycle, haha! Ethan had the opportunity to expand a team building these crazy fast triathlon bicycles called Dimond bikes. As he tuned his skills in team building and the advanced world of manufacturing, Ethan also plugged into the Des Moines startup community by jumping into one of the organizer roles for 1 Million Cups Des Moines back in 2013.

Fun Fact: Ethan and Ben first met at 1 Million Cups! This was back in the days of this weekly gathering hosted at a coffee shop called Inspired Grounds. Even though that event has since transition to a sick theater at the Science Center of Iowa, all of Des Moines will remember that quirky little coffee shop for 1MC each Wednesday morning.

ETHANergy & BENovator
Understanding the importance of quality product development, Ethan leads our team’s effort to craft a durable beer flight paddle ready for the craft beer market. Maintaining focus on product durability, ergonomics, design and speed, Ethan keeps the team honest with real world experience and straightforward thinking.

Ethan is fun to be around, likes to say yes to adventure and has great stories to enjoy over happy hour. If you are with him, please snag a quick beer flight for him. Ethan enjoys a good time and understands how big this product can be for so many.

As we built ideas into our electronic serving system, Ethan would make a job shift from the bike manufacturing world and join a new team focused on plastic manufacturing. BeraTek Industries was creating some slick products in a variety of industries and kept growing as a company. In fact, this is the Iowa-based team we had just selected to refine our product for the craft beer market!

So imagine that. The co-founder of your company, who’s unique expertise is a part of our detailed-oriented manufacturing process, creates an opportunity to join the team who is about to help us ship our first round of pre-orders! Ethan continues to keep the team realistic as we prepared for our nationwide product launch.

Ethan DavidsonThis transition also brought a renewed energy for innovating with fresh ideas. With this smart beer flight paddle about to change the craft beer game, Ethan has keep the focus on ensuring our beer paddle are ready to stand up to what can be a brutal world behind the bar. Ethan loves breweries and a beer flight any day, but he also plays soccer, basketball and is probably more athletic than you, haha!

So along with staying focused on bringing our beer flight paddle to life, Ethan’s job transition to Baratek also spawned a neat opportunity for Ethan to move to Cedar Rapids, Iowa. Although it’s been a challenging transition and we’ll miss him in Des Moines, Ethan and his wife Sarah are excited to bring FliteBrite to our friends in Cedar Rapids and all of Eastern Iowa. We’re thankful to have ETHANergy on this team and his effort to evolve our product’s real-world durability.

Looking ahead, Ethan may be at the Craft Brewers Conference in Washington DC with FliteBrite next year and is always down for coffee of happy hour chats. If you do connect over happy hour, Ethan likes IPA brews, but is down for anything when pairing beer flights. Throw in a pale ale, then a brown ale, completed with one of his choices. Naturally, be sure to only enjoy this beer flight with a pair of our smart flight paddles and ask Ethan to play badminton, ping pong, soccer or basketball to make yourself feel out of shape, haha!

In fact, why wait?
Hit him up with an email through our contact form. He’ll be happy to share the story of FliteBrite and hook you up with some paddles starting Fall 2016.