The official debut of our beer festival app was flawless and it was so exciting to have #ICBF vendors, attendees and our friends from the Iowa Brewers Guild all enjoying this fresh way to track, rate and share tons of amazing craft beers.
“The Bens” arrived early to confirm the beer list’s accuracy in our app and to install our smelly signs (see below, haha!). Once doors opens, we met up with industry allies and sampled tons of outstanding beers before leaving early to finish celebrating our beer festival app working flawlessly to allow 3,200+ thirsty attendees to track their craft beer adventure in a whole new way!
Throughout the day, Ben McDougal (left) made a special effort to track every single one of his beer tastings. Click to see his full tasting list, but when it was all said and done, he personally visited 27% of the vendors and drank just 9.7% of the available beers being served. That was still 21 different beers, which Ben continues to revisit when he sits in front of large Iowa tap lines.
Coconut Migration from SingleSpeed Brewing was McDougal’s personal “best of show”, while he returned to Lark and 515 Brewing for a few different hoppy concoctions. It’s also clear he was on the prowl for DIPA and along with his tasting notes, Ben racked up 15 different Untappd badges from all his check-ins.
Our ability to give beer enthusiasts a fun and accurate way to learn more about their festival favorites (which they used to forget after the second beer tasting) is just so damn cool! Speaking of cool…
“My favorite part has been seeing so many people using what we built!” -Ben Sinclair
The most intriguing thing was that our app tracked 4,419 total beer check-ins, rated by 1,291 different users! The most popular beer style was IPA, then sours, NEIPA and pale ale. The highest rated beer was 6th Anniversary Stout from Backpocket Brewing, while vendors with the most beer ratings were Barn Town Brewing, Confluence Brewing and 515 Brewing. It’s also interesting to consider that an attendee’s rating at a live event may actually be more of an “experience rating” based on the vendor’s presentation, paired with the actual beer being rated. The traffic timeline was also neat and here’s post-event data the Iowa Brewers Guild shared after the event.
This type of meaningful data, generated by an easy and fun tool for beer loving attendees, has us very excited. Our ability to setup any beer festival with a smart flight experience gives vendors a quantifiable way to showcase their craft beers with thirsty attendees and truly may turn out to be the key to a more sustained business.
One super cool side effect is how our beer festival app also unlocks meaningful conversations with breweries and brewpubs. We walked around the festival before gates opened and took a moment with each beer-serving vendor to confirm their beer list was 100% accurate in our app. With a total of 362 different beers served, there were a few changes we did on the fly and people appreciated us stopping by. More of those types of interactions will begin to connect the other side of our smart beer flight platform into more taprooms, bars and restaurants as well!
Startup life requires weird marketing to connect smart people with new ideas. Below are a few more highlights from our app’s debut beer festival, including this sign we put on every one of the 25+ port-a-potties! Fortunately, the installation was early in the day, haha! It felt a bit dirty, but we were committed to making sure everyone knew how to access their own smart beer sampling experience.
Jokes aside, the Iowa Craft Brew Festival felt like the beginning of something special. Our team is energized and we have more paying customers eager to invest in this handy tool that will soon enhanced even more craft beer events nationwide. Cheers!
— FliteBrite (@FliteBrite) June 16, 2018
Do you organize events where craft beer tastings are featured?
As we evolve to continue unlocking a more engaging tasting experience, we’re giving customers more control and working to provide anyone the opportunity to serve smart flights.
We’ve been building this company for over three years and we’re so excited to unveil our new line of mobile apps! Our beer flight app puts the power of smart flights in customer’s hands at restaurant, brewers and bars, while our beer event app unlocks the smart flight experience at craft beer festivals and beer tasting events! This new line of mobile apps cost significantly less than our ultra premium electronic paddles while unlocking the next level of interactivity.
Wisdom brewed into our evolved platform:
The moment of decision is what really counts.
Selling more beer is good, but increasing total ticket is best.
People enjoy learning more about what they like.
Balancing tech with tradition is still very important.
Lasting connections lead to more true fans.
We’re all tech, but hardware is hard, software is magic.
Stay drunk-proof simple.
HOW IT WORKS:
Customers scan your custom QR marker or visit a short URL to setup a flight in one click, then you serve the flight like you always do. Behind the curtain, user profile information, menu management, personalized recommendations, Untappd check-ins, tracked flight history, social media sharing, promotional specials and real-time analytics all flow to our online dashboard.
This digital approach to smart flights require your staff to change nothing behind the bar. We feel the heart (and cost consciousness) put into how so many craft beer establishments serve beer flights, so we think you’ll also love how these additions to our product works seamlessly with your existing paddles, trays or stands.
We’re working hard, but also having fun and hope you are too. If you serve beer flights at a bar, restaurant or brewery and want to do something super cool for only the price of a few beers, ask to see mobile smart flights today and we invite you to browse all sorts of new stuff around this website. Cheers!