We’ve been waiting a looong time for in-person beer festivals to return. This made the 2021 Iowa Craft Brew Festival special. Our beer festival app was in full effect (with a few new features!) and the Best of Fest Award was up for grabs. It was great to catch up with so many friends from all around Iowa, while making a bunch of new ones as well.
The Iowa Brewers Guild has traditionally hosted #ICBF in the heart of downtown Des Moines and while the urban vibe was always cool, this year’s shift to a more spacious, natural environment was well-received. The live music was fun too! Below is our festival summary and a few photos to highlight this triumphant return to brewfests.
With social gatherings on pause, we’ve been talking about virtual beer festivals with a lot of event organizers. These online experiences can be a great way to support local craft breweries while keeping a tribe of beer lovers connected. Many aspects of a normal brewfest still exist within an online experience, so let’s look at what make these virtual beer festivals special and how you can host more great events.
#BrrrFest was a blast.
We returned to Coralville, Iowa for their 9th annual winter beer festival. Our beer festival app was back in action and easier to manage than ever. Event organizers spent no time herding tigers, yet 100% of the 61 vendors had their BrrFest beer lists looking sharp! This allowed 3,000+ attendees to rate any of the 300 craft beers being poured. In fact, before the doors even opened, 3,323 beers were added to wish lists, which continues to prove our platform builds hype, sells tickets and is appreciated by hop heads planning their own brewfest experience.
Once the doors opened, our team enjoyed sharing stories of our good friend Dan from Firetrucker and celebrating endless good beer with a community of beer lovers and the artists who brew them. Attendees rated more beers than last year’s event and after a tight race that saw beers going up and down the leaderboard, the Iowa Brewers Guild was proud to deliver our Best of Fest Award to Big Grove Brewery. Here’s the milestone moment and a few words from our winners on video, as well as, our full 2020 festival summary and highlight photos. Cheers!
The 2019 Festival of Iowa Beers featured 49 Iowa breweries who served up 197 different craft beers to 1,200 beer lovers. Here’s the FoIB app and let’s peek inside this 15th annual event with a look at the data generated from within our beer festival app!
The 100th brewery just opened in Iowa and this chill gathering continues to feel like the industry’s chance to celebrate together. Our team really enjoys #FoIB, which hosted at Millstream, the state’s very first brewery, and it was a treat to once again collaborate with the Iowa Brewers Guild to activate our beer festival app. It’s exciting to see how our slick platform continues to unlock new levels of attendee engagement, while saving serious time for event organizers and providing valuable data for everyone.
It was also neat to see our Best of Fest Award create more fun competition between brewers, who are all passionate about the beer they brew. Jack and Lucas from Flix Brewhouse came into this event with a clear goal of taking home the hoppy hardware and by actively encouraging attendees to rate the beers they sampled, this team was able to create all sorts of hype around their beers. After their DDH Nebulas IPA won Best of Fest, we all celebrated together and actually decided to visit their a brewery for a post-event tour in Des Moines! This award is just so much fun, so thanks to everyone who used our Vendor Portal to showcase their beers in the beer festival app, congrats to Flix Brewhouse (Instagram/Twitter) and we’ll see all you beer lovers again soon…cheers!
Our team once again collaborated with the Iowa Brewers Guild to activate our beer festival app. Since 2018, we’ve optimize the event organizer’s experience to save time, expanded how vendors manage their own beer lists and unlocked new ways attendees can plan, track and share their brew fest experience. This commitment has resulted in an affordable platform that does everything it needs to do, without unwanted fluff. As you can see from this ICBF summary, our event app fuels meaningful engagement and all sorts of interesting analytics for event organizers, vendors and the community overall.
One new element we brought to life was our “Best of Fest Award”. Our tap handle trophy was given to the brewery with the beer that received the highest/most ratings within the FliteBrite app during the event. This award was fun to make and had brewers excited as well.
We tracked all the data in real-time and enjoyed a random reveal (see video below) as everyone scattered after the event. It was neat to see how much our award winners (Franklin Street Brewing Company from Manchester, Iowa) appreciated the award and we had a great time celebrating with them afterwards. With so much interesting data at our finger tips, we’re excited to award more of these at future events!
#BrrrFest was a sold out winter beer festival and a hoppy good time.
We had a blast collaborating with the event organizers, breweries and over 2,500 thirsty beer lovers before, during and after this event. We’re proud to share our beer festival app worked flawlessly and fueled fresh industry data that was fun to analyze. Organized and well executed by a team of volunteers, this 8th annual beer festival united 61 Iowa breweries, cideries and distilleries for an awesome brewfest experience. Here’s our BrrrFest summary!
This was the third full implementation of our beer festival app and we’re thrilled to share it was a milestone event. Our new Vendor Portal received 100% adoption from 61 different breweries who each setup their own vendor profile beforehand and agreed the app onboarding was easy as key lime pie. It was also a pleasure collaborating with the BrrrFest organizing committee, the City of Coralville and once again, our good friends at the Iowa Brewers Guild.
One of our favorite data points from this event, was the pre-event traffic and user research. As you can see above, 3,961 beers were added to a wish list prior to the doors opening at this beer festival! After three different types of events, it’s clear using FliteBrite to showcase a beer festival’s vendors and beer list allows organizing teams to connect with thirsty attendees as they tap into events. Here’s one more peek at the BrrrFest app:
Along with enjoying this FliteBrite app for our own adventures (Ben tracked 100% of the 25 beers he tasted!), we love watching beer enthusiasts track memorable brews that used to be forgotten amongst the malty madness. Key takeaways were that BrrrFest is a blast, but beyond just a great time, the FliteBrite beer festival app is now easier than ever to implement, fun for everyone and we’re now ready to scale!
Today marks the maiden voyage for how vendors can interact with our beer festival app. This new feature was unveiled as our new Vendor Portal sent invite emails to each of the 60 vendors that will be showcase at the upcoming BrrrFest 2019.
We’re so excited to be the official app fueling this craft beer event and we’ll be on-site to experience this indoor beer festival that celebrates the beers of winter and the brewers who make them!
Today’s mini milestone was the key first step that invites vendors to easily setup their profile and quickly create their beer list.
As we did some final preparation for deployment, Dave at SingleSpeed Brewing Company got to be the first guinea pig. With just a smart link and without any direction, here’s what he had to say about the profile setup and adding 7 beers to his real-time list of things being served at his booth for this upcoming beer festival.
“Are you guys kidding me? I handled that in what seemed like 3-4 minutes. Well done guys!”
We also tested a text message link with Scott from Firetrucker, so that was another passed test using the manual vendor invite feature we built in to aid event organizers. Scott liked the quick password and profile setup, and is excited to add his beers next time he’s at his computer.
We’re excited to hear from everyone else as invites land in a bunch of inboxes and to see how everything holds up as we unleash this sharp new way for organizers to save time, while vendors benefit from a slick tool set to make them look sweet. We’re giving the vendors Thurs-Sunday to setup their profile and beer lists before we announce the official BrrrFest Beer List next week!
Once vendors get setup, we’ll open the app to thirsty beer lovers excited to see their full beer list for the first time. That’s always fun watching as excited attendees get signed in with Untappd, build a little wish list to plan their visit and pick up last minute tickets as they get ready for an enlightened beer sampling experience inside another great craft beer event fueled by FliteBrite.
Thanks to the Bens at FliteBrite, the Iowa Brewers Guild, the BrrrFest organizing crew and all our brewery friends who will hopefully enjoy the beer list manager in our new Vendor Portal 🍻
Introducing the FliteBrite vendor profile system built to save time by making real-time beer list management a breeze.
“Instead of a few doing a lot, allow many to do just a little.” -BEN
If you’re an event organizer, you know how challenging it can be to wrangle a bunch of different vendors to get you beer list organized. The official list of all that’s being served at your craft beer event is something that attendees want to see and a great promotional opportunity to drive ticket sales a few weeks from the event, but it can be like herding cats trying to manually organize your entire beer list.
After using our beer festival app at different types of events, we realized our platform could help organizers be way more efficient by allowing vendors to manage their own profiles and their ever-changing beer lists. We made the entire process super slick, easy and fast:
The FliteBrite Vendor Portal was built to save time and because it allows us to scale. We’re excited to hear what event organizers think of this new tool that gives vendors a chance to showcase themselves on the app, while saving them time and still offering a fresh new way for attendees to track all their favorites from the event.
If you’re an event organizer planning your calendar, we should chat!
After the successful deployment of our brew festival app, it was time to try something completely different.
Iowa Festival of Beers was in it’s 12th year and our beer fest app was a nice touch at this historic and chill event.
Imagine yourself in a magical field behind the oldest brewery in Iowa, having your choice of 200+ different beers from 40 Iowa breweries.
In short, 50 Iowa breweries, the Iowa Brewers Guild and around 1,200 beer lovers came together for a chill afternoon celebrating Iowa beers at Millstream Brewery.
There were 225 unique Iowa beers being served and as you can see in our post-event report, we had 587 app users track 433 beers. We awarded Contrary Brewing with most total ratings (28), while Orange Lazarus Milkshake from Alluvial Brewing Company and Larkness Monster from Lark Brewing tied for top rated beers. Along with all the seasonal Oktoberfest brews, it was interesting to see sour beers take over IPA in that new spot at most rated beer style.
This was the second big test for our beer festival app. Although we saw less overall engagement at the Festival of Iowa Beers, this was expected because of the rural location and cool, but very low tech vibe. It felt like nobody was on their phones, but after a great time sharing a few brews with so many brewery-owning friends, we returned home and were pleasantly surprised by the event’s analytical data that even at smaller craft beer events, we’re onto something here.
Cheers to Iowa beer, the amazing people that make it taste perfect, bratwursts and watching thirsty craft beer fans track their favorite tastes from throughout the day.