The United States Patent and Trademark Office issued US Patent 10,657,545 for FliteBrite’s innovative Electronic Serving System on May 19, 2020.
As we celebrate this milestone moment, our team would like to thank everyone who has supported this crazy journey that started by not knowing which beer was which as our beer flights arrived. We’d like to extend a special shoutout to Tim Zarley and the legal team at Zarley Law. This Iowa law firm dedicated to intellectual property law believed in our team and the potential of our electronic serving system since the very beginning. Together, we’ve successfully navigated the complex process of protecting both our trademarks and this patented technology that has increased the stability and overall value of our company.
#SmartFlights ignite an interactive food and beverage tasting experience unlike any other. US Patent 10,657,545 is an achievement that represents how unique this Electronic Serving System truly is.
Firetrucker has become a great friend and a meaningful ally. They serve a nice variety of sophisticated brews and are excited to now be one of the first to serve #SmartFlights. Firetrucker believes #BeerIsArt and now their beer flights look as good as they taste! We’ve learned a lot from this brewery and it’s been a pleasure collaborating with them. Setup went super smooth as our team had Liz and Dan online with electronic beer flights in just a fun short visit.
Once online, we experienced an immediate impact as Firetrucker announced on social media that they were inspired to build new preset flights for their menu:
— Firetrucker Brewery (@FiretruckerBrew) June 21, 2017
As they invited all their fans to stop by to try their beer flight menu, we literally had to increase the dashboard’s primary overview graph that reports a snapshot of how many #SmartFlights an establishment is serving each day! Nice work Firetrucker! At around $8 per beer flight, it’ll be exciting to see revenue continue to benefit from this brewery’s new cool factor and you know positive data results that break our graphs, is always something we’re happy to fix!
These electronic beer flight paddles have been thoughtfully designed and meticulously manufactured to look amazing, be cost effective and super durable.
The sleek look paired with our interactive color touchscreen allows you to showcase your craft beer in a whole new way! You can order your fleet now or apply for our free trial program. In the meantime, here’s a quick look at how the world’s first smart flights have evolved.
We began with a clear paddle that was a beer nerd’s dream.
This fully-functioning prototype introduced the world to smart flights, affirmed our vision of a more engaging customer experience and turned out to be perfect for showcasing the wi-fi enabled technology built inside the paddle. This clear prototype taught us what customers wanted. It also confirmed what brewery and restaurant owners had to have. It would even be used in the wild as we conducted research to quantify smart beer flights.
As cool as it looked, this clear paddle was not made to hold up in the harsh environment behind the bar. It was also not designed for true manufacturing. As our electronic technology evolved, we continued to refine what the future of beer flights would look like, how it would feel and how the entire experience would flow.
This bold new embodiment that we’re formally unveiling here, is the result of countless hours talking with industry experts, listening to customers, learning from mistakes and passionately polishing our innovative platform overall. These matte black paddles are built to serve a more engaging beer tasting experience, while providing the most brand-boosting way to serve fractional pours. Welcome to the future of beer flights!
The four pockets are carved out to allow a wide variety of flight glasses to pass through (2.025″ diameter) and evenly catch each glass when the paddle is lifted up. This lightens the paddle and eliminates craters that collect stale beer and even mold.
Centered between the four pockets, we’ve dedicated a space just for you! Working together, we’ll provide a sexy little icon sticker to showcase your brand in a big way.
Overall, this 2×2 layout provides a more stable feel by ergonomically distributing the weight of full flight glasses closer to your hand. It is also thoughtfully paired with the 2×2 layout of the color touchscreen built into the handle. Fastened your seat belts. This is where things get super exciting.
Our patented touchscreen technology provides a balanced experience right out of the box and truly brings FliteBrite to life. At first glance, you’ll realize it’s not your smartphone, but once you begin clicking around, you’ll realize it doesn’t matter. We’ve utilized a lower resolution display to make our product affordable, but with intuitive design, we’ve implemented fast-loading graphics and accurate information that’s fun and easy to understand for anyone.
One of the best features of our interactive touchscreen, is the ability to update it over the air, right from your online dashboard! This allows us to continuously enhance the touchscreen, while ensuring you always have the most up-to-date experience.
We’ll hold off on sharing too many details on the online dashboard, but know it’s what puts the “smart” into smart flights as it manages all your smart paddles, magically updates your menu with single clicks, builds social media campaigns and tracks some crazy cool analytics.
You’ll be blown away with how much your customers enjoy the smart flight experience.
FliteBrite’s smart beer flights fuel the virality of what people naturally enjoy sharing by tapping into accurate details for each brew and giving your customers a fun way to share, track and even rate the beers they love. By connecting with a more informed customer, you can increase loyalty and boost engagement that will positively expand your brand.
We have poured our hearts into building this product and we’re so proud to share that starting today, our matte black paddles are ready to ship nationwide!
Contact Us to learn how easy it is to serve the best beer flight in town!
The craft beer industry has evolved and so has the way we enjoy our favorite beers. Let’s turn back the hands of time to discover how beer flights have evolved.
Alright, we’re not going to rewind to the beginning of time, but back in the 1800’s, everyone in the United States basically brewed their own beer. Made of really only water, barley, hops and yeast, beer has always been easy to come by. Even with early homebrewers and numerous breweries throughout the United States, a less connected world, poor distribution methods and the lack of technology kept beer primitive and limited an individual’s access to what we consider a beer flight. Our beer-loving ancestors surely enjoyed some form of beer tastings before the days of prohibition, but let’s be honest, it was probably warm beer and served by guys like this, haha!
Prohibition ended in 1933 and macrobreweries ruled the world until around 1980. Beer in the United States was predominantly light lagers and only produced by a handful of these large breweries. In fact, by the end of 1980, there were less than 100 breweries and industry experts predicted there would only be five brewing companies in the United States. Sadly, without any meaningful variety during this dark age of beer, there was still no need for beer flights.
Homebrewers inspired the modern craft beer industry. In fact, even today, many head brewmasters learn their craft from small batch experimentation. With homebrewing naturally leading to an increase in more diverse beers, more variety of beers began to surface. This led to a true renaissance within the craft beer industry between 1980 and 2000. According to the Brewers Association, the number of craft brewers in the United States went from eight in 1980, to 284 in 1990, and would push past 1,500 craft breweries by the year 2000!
Although the expanding craft beer industry was still dominated by macrobreweries, the modern beer flight emerged during this age of exploration. Consumers were being offered more beer choices from local breweries, which created an organic desire to sample craft beers together.
It took around 10 more years for craft beer to become truly mainstream, but by 2011, the United State surpasses 2,000 breweries and that’s when things really started to take off. Only two years later, that US brewery count would expand to over 3,000 and in 2016, it has boiled up to over 4,000 craft breweries nationwide with no signs of slowing down.
As the expansion of craft beer has evolved, so has the progression of beer itself. With what seems like a limitless combination of styles, flavors, colors and taste, the growing craft brew industry has naturally fueled consumer’s interest in beer flights. Whether it’s to sample all that a brewmaster has to offer or tapping into the simple joy of pairing craft beers together, the beer flight has become a key offering in taprooms, brewpubs, microbreweries and restaurants.
Even with the rise in beer flight popularity, the method for serving these tasty samplers have remained archaic. Yes, wooden paddles or metal holders still look cool and allow safe beer flight transportation, but how are customers able to identify which beer is which? Wet receipts, handwritten scribbles and messy chalkboards do allow us to share beer titles, but even if accurate beer information is present, there’s so much more to craft beers and perhaps more importantly, the customer connection is immediately cut the moment they leave! In a time where everything is connected and a world of information is at everyone’s fingertips, have we not come to expect more from our beer flight paddles?
We live in a connected era. The Internet has brought us all together and The Internet of Things has us connected to the things we love. Whether it’s how you call for a safe ride home or the smart home itself, your smartphone connects you to what’s important in life. We love great beer, right? Well isn’t it time the beer flight evolved to be more intelligent too?
Smart beer flight paddles are the future and you’re in the right place, because the future is now with FliteBrite. Brewery owners, taproom managers and restaurant professionals now have the ability to showcase accurate beer flight details while connecting with more engaged, tech savvy, craft beer loving customers. Interactive touchscreens, wireless technology and supporting mobile apps are unlocking a new era of smart beer flights.
The value of serving brighter beer flights does not end with just a boost in educational entertainment at craft breweries, brewpubs and restaurants. The Big Data behind each beer flight also allows owners to track meaningful analytics behind their beer flight activity and perhaps most important of all, become more connected with happy customers long after they return the beer paddles.
The beer nerds at FliteBrite invite you to the future of beer flights.
Let’s talk about bringing smart beer paddles your way this week.