#BrrrFest was a blast.
We returned to Coralville, Iowa for their 9th annual winter beer festival. Our beer festival app was back in action and easier to manage than ever. Event organizers spent no time herding tigers, yet 100% of the 61 vendors had their BrrFest beer lists looking sharp! This allowed 3,000+ attendees to rate any of the 300 craft beers being poured. In fact, before the doors even opened, 3,323 beers were added to wish lists, which continues to prove our platform builds hype, sells tickets and is appreciated by hop heads planning their own brewfest experience.
Once the doors opened, our team enjoyed sharing stories of our good friend Dan from Firetrucker and celebrating endless good beer with a community of beer lovers and the artists who brew them. Attendees rated more beers than last year’s event and after a tight race that saw beers going up and down the leaderboard, the Iowa Brewers Guild was proud to deliver our Best of Fest Award to Big Grove Brewery. Here’s the milestone moment and a few words from our winners on video, as well as, our full 2020 festival summary and highlight photos. Cheers!
#BrrrFest was a sold out winter beer festival and a hoppy good time.
We had a blast collaborating with the event organizers, breweries and over 2,500 thirsty beer lovers before, during and after this event. We’re proud to share our beer festival app worked flawlessly and fueled fresh industry data that was fun to analyze. Organized and well executed by a team of volunteers, this 8th annual beer festival united 61 Iowa breweries, cideries and distilleries for an awesome brewfest experience. Here’s our BrrrFest summary!
This was the third full implementation of our beer festival app and we’re thrilled to share it was a milestone event. Our new Vendor Portal received 100% adoption from 61 different breweries who each setup their own vendor profile beforehand and agreed the app onboarding was easy as key lime pie. It was also a pleasure collaborating with the BrrrFest organizing committee, the City of Coralville and once again, our good friends at the Iowa Brewers Guild.
One of our favorite data points from this event, was the pre-event traffic and user research. As you can see above, 3,961 beers were added to a wish list prior to the doors opening at this beer festival! After three different types of events, it’s clear using FliteBrite to showcase a beer festival’s vendors and beer list allows organizing teams to connect with thirsty attendees as they tap into events. Here’s one more peek at the BrrrFest app:
Along with enjoying this FliteBrite app for our own adventures (Ben tracked 100% of the 25 beers he tasted!), we love watching beer enthusiasts track memorable brews that used to be forgotten amongst the malty madness. Key takeaways were that BrrrFest is a blast, but beyond just a great time, the FliteBrite beer festival app is now easier than ever to implement, fun for everyone and we’re now ready to scale!
Today marks the maiden voyage for how vendors can interact with our beer festival app. This new feature was unveiled as our new Vendor Portal sent invite emails to each of the 60 vendors that will be showcase at the upcoming BrrrFest 2019.
We’re so excited to be the official app fueling this craft beer event and we’ll be on-site to experience this indoor beer festival that celebrates the beers of winter and the brewers who make them!
Today’s mini milestone was the key first step that invites vendors to easily setup their profile and quickly create their beer list.
As we did some final preparation for deployment, Dave at SingleSpeed Brewing Company got to be the first guinea pig. With just a smart link and without any direction, here’s what he had to say about the profile setup and adding 7 beers to his real-time list of things being served at his booth for this upcoming beer festival.
“Are you guys kidding me? I handled that in what seemed like 3-4 minutes. Well done guys!”
We also tested a text message link with Scott from Firetrucker, so that was another passed test using the manual vendor invite feature we built in to aid event organizers. Scott liked the quick password and profile setup, and is excited to add his beers next time he’s at his computer.
We’re excited to hear from everyone else as invites land in a bunch of inboxes and to see how everything holds up as we unleash this sharp new way for organizers to save time, while vendors benefit from a slick tool set to make them look sweet. We’re giving the vendors Thurs-Sunday to setup their profile and beer lists before we announce the official BrrrFest Beer List next week!
Once vendors get setup, we’ll open the app to thirsty beer lovers excited to see their full beer list for the first time. That’s always fun watching as excited attendees get signed in with Untappd, build a little wish list to plan their visit and pick up last minute tickets as they get ready for an enlightened beer sampling experience inside another great craft beer event fueled by FliteBrite.
Thanks to the Bens at FliteBrite, the Iowa Brewers Guild, the BrrrFest organizing crew and all our brewery friends who will hopefully enjoy the beer list manager in our new Vendor Portal 🍻