Tag: Research

I’m a guy, so this is not something that I learned easily, but my wife has taught me the value of a great presentation. Whether it’s a cheese plate that looks straight out of a magazine, the perfect steak plated up like a boss, or how you serve beer flights at your brewery, restaurant or even at your home bar, a little extra effort can go a long ways!

No matter the craft beer experience you’re serving, the initial presentation you deliver will determine one of your customer’s first responses. Make it a good one.

How you introduce your product completes the life cycle of a process you pour your heart into. You wouldn’t grill a perfect steak and then serve it on paper plate, right? Why would you create, buy or sell an amazing craft beer, just to hand it over on a piece of wet paper and hope that your part-time bartender scribbles the right name of something you care so much about?

Even if it’s not smart flights yet, we still hope you take pride in the way you present your beer flights! Everyone has great ideas on how to make it fun and we also thought we’d share a few quick things to remember:

Optimize Pricing

When you serve four 5oz glasses of brew, that’s just under two full glasses of beer, with added variety and a little extra time to prepare. That’s worth more than some folks realize. Flights are a perfect doormat into your beers, so there’s value in a less expensive flight, but through years of research, we’ve learned the national average for a flight of four, is between $8-$12.

Smart Flights

Smart flights are what we do at FliteBrite and the era of a more engaging beer flight is now. Shoot us a quick email and we’ll hook you up with a free trial paddle!

Custom Glassware

Yes, if your beer flight glasses are custom and cool, some will get stolen. The thing is, we can make these very inexpensive so you can just consider it swag marketing for your customers to enjoy your sweet looking beer flight glass at home. We can even help design your flight glassware to look perfect in your flight paddles.

Fun Facts

It can be a nice conversation starter when you know a little extra about each brew. Pair your beer with intention and offer fun facts as you deliver the beer flight. Where it’s made, hop selection and other interesting ingredients are a great place to start.

You already know serving beer samples can take a bit of extra time, but if you and your team spend the time to serve beer flights wisely, you can easily boost your customer’s experience while adding a valuable revenue channel into your overall menu. Along with the fun of showcasing a well-paired beer flight and inspiring more informed customers, you’re making money on fractional pours and it creates a great environment for all to enjoy.

Make your awesome beers look awesome!

Think how much time you put into making your beers and building your brand. We know you take pride in every aspect of your craft, so complete your taproom experience and make people remember you by serving a beer flight that looks so amazing that everyone will want to order your beer flight experience again and again!

Ready to Rock?

If you’re looking for ideas to make your beer flight truly stand out, we can help. Let’s bring your first 10 smart beer flights online and make your brewery or restaurant the talk of the town this year!

In collaboration with MBA students at the University of Iowa, we’re using real-world data to quantify the value of smart beer flights.

After a semester of planning, we established a real-world research project that pushed our electronic technology into the wild for the very first time! In collaboration with our friends at Exile Brewing Co., which is a Des Moines-based restaurant, taproom and brewery that distributes craft beer throughout Iowa, we were able to compare one week of “business as usual”, to one full week with smart beer flights online.

Our team and the MBA research team were given full access to financial data and surveys completed by actual customers as they compared beer sales, customer responses, social media activity, staff feedback and overall sales. We began seeing live data flowing into the online dashboard for the first time. It was crazy cool. In fact, if you’re willing to squint, here’s the actual survey! The results were just as tasty.
Beer Flight Surveys

KEY RESULTS:

  • 83% of customers surveyed said they prefer smart beer flights over traditional beer flights.
  • 14% more overall customers took photos of their smart beer flights.
  • 20% more people shared their smart beer flight on Untappd and throughout social media.
  • 93% said our beer flight paddle’s touchscreen was easy to understand.
  • 65% of surveyed customers order beer flights “Every Time” or “Often”.

It’s hard not to notice the intriguing results from this valuable research. The cool part is that there’s even more super interesting data we’re excited to connect you with as you bring smart flights to your brewery, restaurant, taproom or bar. [ORDER NOW!]

It was also absolutely amazing to see live beer flight data flowing into the real-time online dashboard. You can also bet Ben, Ethan and Sinclair enjoyed the craft beer industry’s first smart beer flights served in the wild. Want a fun story? Ask about the Exile’s beer called “Jesus on a Forkilift”…for lunch, haha! One of our favorite quotes came from RJ Tursi, owner of Exile Brewing Co., during the research process as he said:

“People are loving the smart flights, both staff and customers. It’s a kick ass product.”

smart-beer-flights

Along with so much positive feedback, we also identified numerous ways to optimize the overall experience, so we’re proud to share that our team is already working to implement a variety of improvements as we prepare to deliver our first round of pre-orders this Fall!

On behalf of the FliteBrite family, we’d like to thank Kenton, George and James for their commitment to outstanding research. We’d also like to thank Wade Steenhoek and the University of Iowa Tippie College of Business for giving us this opportunity to continue quantifying smart beer flights. Last, but certainly not least, thanks again to RJ and the entire crew at Exile Brewing Co. for being the world’s first establishment to serve a brighter flight of craft beer.

University of Iowa - Tippie College of Business

 

Don’t get left behind.

Contact Us to learn how easy it is to bring smart beer flights to your business!