Firetrucker has become a great friend and a meaningful ally. They serve a nice variety of sophisticated brews and are excited to now be one of the first to serve #SmartFlights. Firetrucker believes #BeerIsArt and now their beer flights look as good as they taste! We’ve learned a lot from this brewery and it’s been a pleasure collaborating with them. Setup went super smooth as our team had Liz and Dan online with electronic beer flights in just a fun short visit.
Once online, we experienced an immediate impact as Firetrucker announced on social media that they were inspired to build new preset flights for their menu:
— Firetrucker Brewery (@FiretruckerBrew) June 21, 2017
As they invited all their fans to stop by to try their beer flight menu, we literally had to increase the dashboard’s primary overview graph that reports a snapshot of how many #SmartFlights an establishment is serving each day! Nice work Firetrucker! At around $8 per beer flight, it’ll be exciting to see revenue continue to benefit from this brewery’s new cool factor and you know positive data results that break our graphs, is always something we’re happy to fix!
Wanna be first to experience FliteBrite? We invite you to head to Exile Brewing in downtown Des Moines, Iowa! RJ Tursi and Exile Brewing Company have been an ally from Day 1 and if you remember, we actually collaborated with their team for quantifing smart beer flights in a 2016 research project. As one of the leaders within the Iowa craft beer community and with around 15 craft beers on tap, this is a perfect place to begin the next chapter of our story.
We were planning to ship trial paddles throughout the country after our CBC 17 adventure, but due to a few tricky product issues, we were forced to pull them back into the workshop. For all you brewery and restaurant owners who are excited to get your electronic beer flight paddles, know this is a big step in the right direction and we’re committed to delivering a durable product on our mission to unlock a more engaging flight experience nationwide.
Trivia nights are fun and have become increasingly popular. It’s an easy event to host in almost any brewery, brewpub, restaurant or bar and adds one more reason for customers to head your way.
We know our electronic beer flight platform provides an enhanced customer experience, but since we enjoyed craft beer trivia at CBC17, we’ve added a few new angles to utilize as you bring #SmartFlights online.
Whether it’s a part of a trivia night or not, we’ve always been intrigued by the idea of flipping the ordering process. Instead of your serving staff taking the order, why can’t the customer have the option of setting up their smart beer flight? This not only saves time, but what if we used our platform to serve up a twist of fun. After you fulfill the order, imagine the beer flight being delivered with a little trivia game. Instead of highlighting which beer is which, we can now serve the flight with details hidden and then after a few guesses, the correct answers can dynamically appear! You know beer lovers will appreciate the chance to showoff, but at the core, you’re avoiding wasted time of people standing at the bar not knowing what they want, while engaging customers with a little brewtech gamification.
Many trivia nights involving craft beer include a tasting round where participants are invited to sample a few beers and then determine which is which. Using smart flights and built during our
CBC17 event at Penn Social, we have a more interactive way to deliver this beer tasting round. Start by determining the beers you’ll serve. Let’s assume you’re serving four to each person/team. Mark the sample cups with a 1, 2, 3 and 4. Make sure you pour the right beer into its assigned glass, and then deliver them in a random order to the trivia participant. Once received, an interactive beer tasting begins. To submit their answers, each team brings the flight back to the trivia organizer and received points for each beer correctly identified. You could add variances into this, such as styles, types of specific ingredients and more. It’s fun, super easy and offers a chance for customers to learn, rate and share what they like about each item served.
With our online dashboard that allows establishment owners to manage their active beer menu, one sneaky, but especially unique way of using smart flights on trivia night, is to actually hid answers within the details associated with different beers. All beer data automatically loads with accurate details from Untappd as you add new beers on your active menu, but all this information can be edited to include anything you want. Whether that’s a little promotional content or an answer to be found during trivia, we love the idea of a speed round that awards the people who can find the answer hidden, but still easy to find within their smart flights.
With our digital experience, the opportunities are endless, but let’s close with a few general thoughts. There are dedicated companies who can provide trivia nights, such as Geeks Who Drink, who makes this even easier to execute, but what have you done to make trivia successful at your establishment? Have you tried anything that didn’t go over well? When do you host trivia nights? We always suggest an early evening event on a slower weekday. We like Tuesdays for the memorable naming effect of calling it “Trivia Tuesday”, but you know if/how a trivia night will work best.
Engaging gamification paired with big data is a powerful combination and we’ve enjoyed exploring how FliteBrite can bring trivia nights to life. Whether it’s enhancing your trivia night or another hot idea, our team is here to break barriers and would love to hear how we can continue pushing the limits of your smart beer flight experience. Cheers!
The simple fact that we’ll be in our nation’s capital for the largest gathering of brewers is awesome, but we’re stepping it up this year and are ready to take orders from nationwide attendees.
To make it easy to secure your own smart beer flight paddles, we’ll be hanging out in one of the hall’s hot spots, Booth 1640. In fact, here’s your first look at the Craft Brewers Conference 2017 Exhibit Hall and where to find FliteBrite on April 10-13, 2017!
You heard it here first.
Inside the exhibit hall, we’re literally next door neighbors with our friends from Digital Pour (1636) and just a flight glass away from Grandstand Glassware & Apparel (1837). We can all enjoy two beer stations (red) on each side of our booth and being able to stop by all sorts of other friends in the exhibit hall this April. BREWD (1023) will be in the house, along with other friends like Track Track Malting (654) and Draft Magazine (424)!
Along with your first smart beer flight experience, we’ll be giving away fun swag at Booth 1640. We’ll have our new customer coasters on hand with a new collection of shirts and a few more surprises for the first breweries and restaurants who secure their own fleet of electronic beer flight paddles.
With a fun booth in the heart of DC’s largest exhibit hall, we are ready to deliver, but you know we’re just as excited for the after parties. In fact, we’re excited to announce a special event we’ll be hosting with Digital Pour at Penn Social on Wednesday (4/12) night! More details are on the way, but #SmartFlights will be paired with trivia and a ton of fun. We’re also excited for the annual #IowaBeerSocial, as that’s always a great time to connect with all our Iowa allies!
After CBC16 in Philly last year, the FliteBrite crew can’t wait to reconnect with everyone and we’d invite you to follow our #CBC17 adventures. Take a peek at our matte black beer paddles before the rush of CBC17, then connect with us on Instagram, Twitter and Facebook. If you’re attending the Craft Brewers Conference in DC, we also invite you to shoot us a note so we can reserve you a time to experience one of the hottest new brewtech products on the show floor.
Cheers to this exciting announcement for our company, the monumental opportunity and all the people who make craft beer so much fun!
These electronic beer flight paddles have been thoughtfully designed and meticulously manufactured to look amazing, be cost effective and super durable.
The sleek look paired with our interactive color touchscreen allows you to showcase your craft beer in a whole new way! You can order your fleet now or apply for our free trial program. In the meantime, here’s a quick look at how the world’s first smart flights have evolved.
We began with a clear paddle that was a beer nerd’s dream.
This fully-functioning prototype introduced the world to smart flights, affirmed our vision of a more engaging customer experience and turned out to be perfect for showcasing the wi-fi enabled technology built inside the paddle. This clear prototype taught us what customers wanted. It also confirmed what brewery and restaurant owners had to have. It would even be used in the wild as we conducted research to quantify smart beer flights.
As cool as it looked, this clear paddle was not made to hold up in the harsh environment behind the bar. It was also not designed for true manufacturing. As our electronic technology evolved, we continued to refine what the future of beer flights would look like, how it would feel and how the entire experience would flow.
This bold new embodiment that we’re formally unveiling here, is the result of countless hours talking with industry experts, listening to customers, learning from mistakes and passionately polishing our innovative platform overall. These matte black paddles are built to serve a more engaging beer tasting experience, while providing the most brand-boosting way to serve fractional pours. Welcome to the future of beer flights!
The four pockets are carved out to allow a wide variety of flight glasses to pass through (2.025″ diameter) and evenly catch each glass when the paddle is lifted up. This lightens the paddle and eliminates craters that collect stale beer and even mold.
Centered between the four pockets, we’ve dedicated a space just for you! Working together, we’ll provide a sexy little icon sticker to showcase your brand in a big way.
Overall, this 2×2 layout provides a more stable feel by ergonomically distributing the weight of full flight glasses closer to your hand. It is also thoughtfully paired with the 2×2 layout of the color touchscreen built into the handle. Fastened your seat belts. This is where things get super exciting.
Our patented touchscreen technology provides a balanced experience right out of the box and truly brings FliteBrite to life. At first glance, you’ll realize it’s not your smartphone, but once you begin clicking around, you’ll realize it doesn’t matter. We’ve utilized a lower resolution display to make our product affordable, but with intuitive design, we’ve implemented fast-loading graphics and accurate information that’s fun and easy to understand for anyone.
One of the best features of our interactive touchscreen, is the ability to update it over the air, right from your online dashboard! This allows us to continuously enhance the touchscreen, while ensuring you always have the most up-to-date experience.
We’ll hold off on sharing too many details on the online dashboard, but know it’s what puts the “smart” into smart flights as it manages all your smart paddles, magically updates your menu with single clicks, builds social media campaigns and tracks some crazy cool analytics.
You’ll be blown away with how much your customers enjoy the smart flight experience.
FliteBrite’s smart beer flights fuel the virality of what people naturally enjoy sharing by tapping into accurate details for each brew and giving your customers a fun way to share, track and even rate the beers they love. By connecting with a more informed customer, you can increase loyalty and boost engagement that will positively expand your brand.
We have poured our hearts into building this product and we’re so proud to share that starting today, our matte black paddles are ready to ship nationwide!
Contact Us to learn how easy it is to serve the best beer flight in town!
I’m a guy, so this is not something that I learned easily, but my wife has taught me the value of a great presentation. Whether it’s a cheese plate that looks straight out of a magazine, the perfect steak plated up like a boss, or how you serve beer flights at your brewery, restaurant or even at your home bar, a little extra effort can go a long ways!
No matter the craft beer experience you’re serving, the initial presentation you deliver will determine one of your customer’s first responses. Make it a good one.
How you introduce your product completes the life cycle of a process you pour your heart into. You wouldn’t grill a perfect steak and then serve it on paper plate, right? Why would you create, buy or sell an amazing craft beer, just to hand it over on a piece of wet paper and hope that your part-time bartender scribbles the right name of something you care so much about?
Even if it’s not smart flights yet, we still hope you take pride in the way you present your beer flights! Everyone has great ideas on how to make it fun and we also thought we’d share a few quick things to remember:
When you serve four 5oz glasses of brew, that’s just under two full glasses of beer, with added variety and a little extra time to prepare. That’s worth more than some folks realize. Flights are a perfect doormat into your beers, so there’s value in a less expensive flight, but through years of research, we’ve learned the national average for a flight of four, is between $8-$12.
Smart flights are what we do at FliteBrite and the era of a more engaging beer flight is now. Shoot us a quick email and we’ll hook you up with a free trial paddle!
Yes, if your beer flight glasses are custom and cool, some will get stolen. The thing is, we can make these very inexpensive so you can just consider it swag marketing for your customers to enjoy your sweet looking beer flight glass at home. We can even help design your flight glassware to look perfect in your flight paddles.
It can be a nice conversation starter when you know a little extra about each brew. Pair your beer with intention and offer fun facts as you deliver the beer flight. Where it’s made, hop selection and other interesting ingredients are a great place to start.
You already know serving beer samples can take a bit of extra time, but if you and your team spend the time to serve beer flights wisely, you can easily boost your customer’s experience while adding a valuable revenue channel into your overall menu. Along with the fun of showcasing a well-paired beer flight and inspiring more informed customers, you’re making money on fractional pours and it creates a great environment for all to enjoy.
Think how much time you put into making your beers and building your brand. We know you take pride in every aspect of your craft, so complete your taproom experience and make people remember you by serving a beer flight that looks so amazing that everyone will want to order your beer flight experience again and again!
If you’re looking for ideas to make your beer flight truly stand out, we can help. Let’s bring your first 10 smart beer flights online and make your brewery or restaurant the talk of the town this year!
With a computer science in hand, Ben considered California before returning to Iowa to build the Internet back in 2004. He conceptualized websites and built online visibility for other business owners and did so for 10 years before retiring from web development. He then joined a progressive Des Moines home builder to build his own marketing and innovation position. He enjoys the team and digital marketing work in residential construction, but he’s also blessed with the freedom for “BENovator” to build communities. Within the Iowa startup ecosystem, his organizing efforts for 1 Million Cups Des Moines and dmStartupDrinks takes a special energy, but Ben is always ready for the next adventure.
With his conscious effort to build innovation that works within a market that’s meaningful, Ben McDougal has also fueled an entire entrepreneurial side to his career. Yes…there’s way more!
Ready? Here’s the weird part of Ben that makes him interestingly awesome.
Starting with a 3v3 soccer tournament way back in the day, Ben would build and then sell that business after 2 years. One of the main reasons was that Jet Set Studio went online in 2007. For almost 10 years now, Ben has built friends, community, a video game social network, a video game tournament search engine and interactive gaming events throughout North America. eSports, Guitar Hero, Halo, Madden, Call of Duty and the magnetism of video games overall, has combined to create a crazy ride for Ben and his creative work through Jet Set Studio. In fact, it’s super cool that we’ll have a little video game aspect at our big FliteBrite booth we’re about to announce for the 2017 Craft Brewers Conference in DC!
Ben wants to change the world and loves the adventures in life. He also enjoys golf, Seth Godin, audiobooks, capturing electronic music, travel, tech, the art of the pitch, wine, craft beer, photography, accelerating others and spending time with his wife and new baby girl.
Ben is our community builder at FliteBrite. He’s the social media, website building, search engine optimizing, storytelling, brand developing assassin on our team. He’s basically the nerd you need to know and he said that he hopes you’ll connect with FliteBrite on Instagram, haha!
Ben keeps FliteBrite’s fresh ideas flowing, communication rolling, content expanding, sales growing and business building. Big ideas take the next level of innovative effort and this guy unlocks our overall company in a way we’re so excited about. With such an amazing team, Ben, Sinclair, Jake and I have had so much fun building the future of beer flights. We always say the customer discovery has been a blast and we’re excited to now have the only smart beer flights online nationwide.
We write all this, but face it. It’s likely you know this guy who’s passion is the art of connection. By bringing great people together for so long, Ben’s engaged network is an entrepreneurial tribe of energized, passionate business owners nationwide. He’s the type of influencer that wants to hear your story and ideas, but FliteBrite and the value of beer flights is his favorite topic, so you can expect at least a short update on these smart flights the next time you connect with him.
Ben McDougal is an idea machine who intelligently builds things that work on a timeline of now.
This company would not be here with out him and I know he believes the age of FliteBrite is now. He’s strategically built our company to support something big and his entrepreneurial leadership is easy to see. He’ll have a beer flight with you anytime and makes it a good time, every time. Thanks for all you do bro!
After a semester of planning, we established a real-world research project that pushed our electronic technology into the wild for the very first time! In collaboration with our friends at Exile Brewing Co., which is a Des Moines-based restaurant, taproom and brewery that distributes craft beer throughout Iowa, we were able to compare one week of “business as usual”, to one full week with smart beer flights online.
Our team and the MBA research team were given full access to financial data and surveys completed by actual customers as they compared beer sales, customer responses, social media activity, staff feedback and overall sales. We began seeing live data flowing into the online dashboard for the first time. It was crazy cool. In fact, if you’re willing to squint, here’s the actual survey! The results were just as tasty.
It’s hard not to notice the intriguing results from this valuable research. The cool part is that there’s even more super interesting data we’re excited to connect you with as you bring smart flights to your brewery, restaurant, taproom or bar. [ORDER NOW!]
It was also absolutely amazing to see live beer flight data flowing into the real-time online dashboard. You can also bet Ben, Ethan and Sinclair enjoyed the craft beer industry’s first smart beer flights served in the wild. Want a fun story? Ask about the Exile’s beer called “Jesus on a Forkilift”…for lunch, haha! One of our favorite quotes came from RJ Tursi, owner of Exile Brewing Co., during the research process as he said:
“People are loving the smart flights, both staff and customers. It’s a kick ass product.”
On behalf of the FliteBrite family, we’d like to thank Kenton, George and James for their commitment to outstanding research. We’d also like to thank Wade Steenhoek and the University of Iowa Tippie College of Business for giving us this opportunity to continue quantifying smart beer flights. Last, but certainly not least, thanks again to RJ and the entire crew at Exile Brewing Co. for being the world’s first establishment to serve a brighter flight of craft beer.
Contact Us to learn how easy it is to bring smart beer flights to your business!
We’ll be back soon everyone 🍻 pic.twitter.com/BU0JPSFkyO
— FliteBrite (@FliteBrite) October 26, 2016
The FliteBrite team revealed smart beer flights to a packed house at 1 Million Cups in Des Moines, Iowa. Enjoy the epic experience for yourself, as Ben McDougal, Ethan Davidson and Ben Sinclair share a concise presentation that features all three of our co-founders on stage.
The audience came to life as they listened how FliteBrite provides a more engaging beer flight for breweries and restaurants nationwide. With so many engaging features, FliteBrite truly does offer educational entertainment that brews a more loyal customer and it was awesome to finally share what FliteBrite is all about!
The 30-min. community Q&A is not included in the pitch video, but the caffeinated crowd had a huge response with great questions and anticipation for FliteBrite. The team did an awesome job introducing this news that the craft beer world would soon be enjoying brighter beer flights!
Check out more photos from this special 1 Million Cups event and thanks again to the Des Moines community for all the support and this amazing opportunity. Cheers!
The craft beer industry has evolved and so has the way we enjoy our favorite beers. Let’s turn back the hands of time to discover how beer flights have evolved.
Alright, we’re not going to rewind to the beginning of time, but back in the 1800’s, everyone in the United States basically brewed their own beer. Made of really only water, barley, hops and yeast, beer has always been easy to come by. Even with early homebrewers and numerous breweries throughout the United States, a less connected world, poor distribution methods and the lack of technology kept beer primitive and limited an individual’s access to what we consider a beer flight. Our beer-loving ancestors surely enjoyed some form of beer tastings before the days of prohibition, but let’s be honest, it was probably warm beer and served by guys like this, haha!
Prohibition ended in 1933 and macrobreweries ruled the world until around 1980. Beer in the United States was predominantly light lagers and only produced by a handful of these large breweries. In fact, by the end of 1980, there were less than 100 breweries and industry experts predicted there would only be five brewing companies in the United States. Sadly, without any meaningful variety during this dark age of beer, there was still no need for beer flights.
Homebrewers inspired the modern craft beer industry. In fact, even today, many head brewmasters learn their craft from small batch experimentation. With homebrewing naturally leading to an increase in more diverse beers, more variety of beers began to surface. This led to a true renaissance within the craft beer industry between 1980 and 2000. According to the Brewers Association, the number of craft brewers in the United States went from eight in 1980, to 284 in 1990, and would push past 1,500 craft breweries by the year 2000!
Although the expanding craft beer industry was still dominated by macrobreweries, the modern beer flight emerged during this age of exploration. Consumers were being offered more beer choices from local breweries, which created an organic desire to sample craft beers together.
It took around 10 more years for craft beer to become truly mainstream, but by 2011, the United State surpasses 2,000 breweries and that’s when things really started to take off. Only two years later, that US brewery count would expand to over 3,000 and in 2016, it has boiled up to over 4,000 craft breweries nationwide with no signs of slowing down.
As the expansion of craft beer has evolved, so has the progression of beer itself. With what seems like a limitless combination of styles, flavors, colors and taste, the growing craft brew industry has naturally fueled consumer’s interest in beer flights. Whether it’s to sample all that a brewmaster has to offer or tapping into the simple joy of pairing craft beers together, the beer flight has become a key offering in taprooms, brewpubs, microbreweries and restaurants.
Even with the rise in beer flight popularity, the method for serving these tasty samplers have remained archaic. Yes, wooden paddles or metal holders still look cool and allow safe beer flight transportation, but how are customers able to identify which beer is which? Wet receipts, handwritten scribbles and messy chalkboards do allow us to share beer titles, but even if accurate beer information is present, there’s so much more to craft beers and perhaps more importantly, the customer connection is immediately cut the moment they leave! In a time where everything is connected and a world of information is at everyone’s fingertips, have we not come to expect more from our beer flight paddles?
We live in a connected era. The Internet has brought us all together and The Internet of Things has us connected to the things we love. Whether it’s how you call for a safe ride home or the smart home itself, your smartphone connects you to what’s important in life. We love great beer, right? Well isn’t it time the beer flight evolved to be more intelligent too?
Smart beer flight paddles are the future and you’re in the right place, because the future is now with FliteBrite. Brewery owners, taproom managers and restaurant professionals now have the ability to showcase accurate beer flight details while connecting with more engaged, tech savvy, craft beer loving customers. Interactive touchscreens, wireless technology and supporting mobile apps are unlocking a new era of smart beer flights.
The value of serving brighter beer flights does not end with just a boost in educational entertainment at craft breweries, brewpubs and restaurants. The Big Data behind each beer flight also allows owners to track meaningful analytics behind their beer flight activity and perhaps most important of all, become more connected with happy customers long after they return the beer paddles.
The beer nerds at FliteBrite invite you to the future of beer flights.
Let’s talk about bringing smart beer paddles your way this week.