With craft beer everywhere, more breweries, restaurants and bars are serving a wider variety of beers on tap. Some have more beer taps than others, but when establishments cater to their thirsty customer’s desire with an expanded variety of craft beers, they often experience a boost in customer engagement, increased loyalty and in the end, an opportunity to sell more beer.
Whether an establishment offers 10 or 100+ beers on tap, showcasing the assortment of brews on tap is key. Beer flights are the best way to do this, so let’s consider the value of beer flights.
Does your brewery team have a taproom serving your own craft brews? Perhaps you’re a restaurant or bar serving the latest favorites from breweries nationwide? Either way, it’s fun offering people great new beers to try. This keeps your establishment fresh and introducing new craft beers to friends is fun! If you’re the one their buying beer flights from, even better, eh! Beer flights offer the interactive activity of featuring more beers all at once. The smaller flight quantity is usually around two full pint glasses worth of beer, so it’s not overwhelming for newcomers, while still providing enough awesome beer (and a more enjoyable beer tasting experience) to beer-loving enthusiasts.
Whether it’s the newcomer casually enjoying the beer tasting or people who are ready to check-in their next favorite beer on an app like Untappd, part of the fun people have with beer flights is the opportunity to learn a little about something they enjoy. Craft beer is now just as sophisticated as wine and we have connoisseurs who love the craft beer community a lot. It’s a fun place to be and entertaining to say the least. Providing a great time and now a new way to entertain patrons with an interactive, almost gamified beer flight experience.
SIDE NOTE: This story is written as general industry insight, but we have found FliteBrite, so let’s just be honest. People will love you for bringing our smart flights to your brewery, restaurant or bar. Our entertaining and super functional flight paddles will make you the talk of the town!
Contact us to hook up an easy one-year lease that has no upfront costs and is less than the price of a pint or two per month! Learn more at www.FliteBrite.com/pre-order.
You don’t have to be an expert to enjoy beer. Like anything, when a group of people enjoy a common thing together, community is formed. Within any community, folks often enjoy knowing more about what other community members enjoy. This builds “social currency” and makes you more interesting. In this case, it’s the expanding craft beer community. This craft beer community is made of fun, friendly, smart and collaborative people who like tasting a variety of beers, tasting how styles compare and even learning how craft beer is made. Being an enthusiast about anything is one of life’s simple gifts. Like any knowledge, many folks are most interested in interesting, helpful and resource-saving tips. Why share all this philosophical mojo? Smart beer flights fuel a more informed beer enthusiast. Newcomers will begin getting more interested, The casual enthusiast starts tracking their favorites and the beer experts continue to lead the way. At all levels of engagement, customers will convert to friendly fans who come to your place for the best beer flight. This results in more sales. Do you like making more money? Supporting all levels of beer enthusiasm can be great for any sized brewery or restaurant. Think of serving beer flights like a simple and fun way to tighten the craft beer-loving tribe worldwide.
Time and money are required to keep anyone’s doors open in the food and beverage industry. Owners keep an eye on the budget and every dollar counts. One of the most obvious values of beer flights is that they add another level to your menu and are so easy to implement. If you have beer on tap, all you need to get started is a small collection of beer flight glasses, a quick add in your POS system and a way to serve the beer flights to customers. Beer flights can vary in price points, but most four-glass beer flights range between $10-$20. Yes, it takes a few more seconds to pour a flight compared to one pint glass, but doesn’t an added revenue source that leads to more beer pints a easy way to provide more options and make more sales.
The flip side of the coin is if you’re not currently serving beer flights. If a customer visits your bar and isn’t quite sure on what they want, many times the friendly bartender offers free sample tastings. This is how it should be done and we’re not talking about much, but at the core, this is lost beer. As we all know, sometimes it may take a few more free samples until the customer selects a full glass! To reduce free samples while still being awesome with costumers, introduce the beer flight as your offering the first free sample. This will encourage the customer to either choose a full glass or go straight into a more involved and revenue-generating flight.
When you consider the resources required to build a brewery or restaurant, time can be one of the most fundamentally valuable assets you need. Money supports what you want to spend your time on and anyone in the industry knows that the passion required for building any business takes passion and an unmatched time commitment. If your entire team is properly efficient, the more time you’re selling product, the more revenue is made on a daily basis. More revenue gives your business options, so even if it’s the time your bartenders are spending serving each order, time is money and saving it is sweet. Think about the time you’ll save when you start serving smart beer flights with FliteBrite. People can engage more with the beer and your establishment even when you’re not around. You can also avoid wasting time when your staff waits on indecisive customers who aren’t quite ready to commit to a full glass. Serve a quick beer flight and you’ll convert time-wasting “ummmmmms” into a quick opportunity to pitch the smart beer flight that will lead to favorites and a more confident order. Efficiency improves and the enlightened customer loves you for serving them options that lead to a great beer they’ll love you for.
The value of beer flights is clear. If you’re the investor type, we’d call this a beer flight’s valuation. Beer flights provide a more diverse way of featuring great beers while engaging more enthusiast customers. If you plug into FliteBrite’s electronic serving system, your smart beer flights will unlock a new level of entertaining, educating, revenue-boosting and time-saving ways to serve the most exciting beer flights around. Let’s do this.