Stories

Have you ever met a wizard?

Ben Sinclair, known on our team just as Sinclair, is the magician behind what makes FliteBrite the smartest way to serve beer flights.

Sinclair has always been into electronics. Sinclair was there when the web first appeared, and has been building the Internet even since. As mobile apps started taking over, Sinclair began creating fun things that brought your smartphone to life. Uppward was an app that allowed you to connect with fellow flyers on the airplane and then came Offspring, a micronetworking app for families to share memorable moments. He would eventually help launch Shift Interactive into a progressive web and mobile app development firm in Iowa, before making a move that would lead him to join the co-founding team at FliteBrite.

Sinclair has been a master at software development since the beginning of time on the Internet, but deep down, he had always wanted to tap into his interests in electronic engineering. FliteBrite’s beautiful balance between intuitive software and interactive hardware was a perfect fit! FliteBrite truly came to life when Sinclair blended his tech-savvy skills with the innovative mind of Ben McDougal and the manufacturing expertise of Ethan Davidson.

You’ve seen our smart beer flight experience, right?

FliteBrite’s interactive touchscreen adds entertaining education to craft beer flights and Sinclair has been the in-house magician behind it all. Sinclair’s sharp focus on optimizing FliteBrite’s user interface and electronic engineering truly puts the “smart” in Smart Flights! His handy work allows our electronic serving system to be ultra fast, easy for anyone and super durable with outstanding battery life.

Along with building so many awesome features and optimizing the FliteBrite platform overall, Sinclair used his wizardry to build FliteBrite’s awesome online dashboard. Whether it’s single-click menu management fueled by Untappd, tracking valuable flight and customer data or slick social sharing tools that tap into the natural virality of the taproom experience, Sinclair has built a powerful platform that allows our customers to unlock a new level of customer connectivity.

Like the rest of the FliteBrite crew, Sinclair is a sharp entrepreneur with tons of interesting hobbies. Besides enjoying a pint of craft beer, Sinclair digs being a Dad, astronomy, fine dining, ham radio, all things Apple, backpacking and the occasional Miami Vice. As our Chief Social Officer, Sinclair keeps our team fresh with good times and tons of laughs.

Sinclair makes FliteBrite special and we’re lucky to have him on our team. His crazy smart development effort has fueled our efforts to provide a new level of entertaining education at breweries, bars, brew pubs and restaurants nationwide.

Have new feature ideas or just want to geek out with good people? Follow Ben Sinclair on Twitter or contact us today!