The United States Patent and Trademark Office issued US Patent 10,657,545 for FliteBrite’s innovative Electronic Serving System on May 19, 2020.
As we celebrate this milestone moment, our team would like to thank everyone who has supported this crazy journey that started by not knowing which beer was which as our beer flights arrived. We’d like to extend a special shoutout to Tim Zarley and the legal team at Zarley Law. This Iowa law firm dedicated to intellectual property law believed in our team and the potential of our electronic serving system since the very beginning. Together, we’ve successfully navigated the complex process of protecting both our trademarks and this patented technology that has increased the stability and overall value of our company.
#SmartFlights ignite an interactive food and beverage tasting experience unlike any other. US Patent 10,657,545 is an achievement that represents how unique this Electronic Serving System truly is.
Today marks the maiden voyage for how vendors can interact with our beer festival app. This new feature was unveiled as our new Vendor Portal sent invite emails to each of the 60 vendors that will be showcase at the upcoming BrrrFest 2019.
We’re so excited to be the official app fueling this craft beer event and we’ll be on-site to experience this indoor beer festival that celebrates the beers of winter and the brewers who make them!
Today’s mini milestone was the key first step that invites vendors to easily setup their profile and quickly create their beer list.
As we did some final preparation for deployment, Dave at SingleSpeed Brewing Company got to be the first guinea pig. With just a smart link and without any direction, here’s what he had to say about the profile setup and adding 7 beers to his real-time list of things being served at his booth for this upcoming beer festival.
“Are you guys kidding me? I handled that in what seemed like 3-4 minutes. Well done guys!”
We also tested a text message link with Scott from Firetrucker, so that was another passed test using the manual vendor invite feature we built in to aid event organizers. Scott liked the quick password and profile setup, and is excited to add his beers next time he’s at his computer.
We’re excited to hear from everyone else as invites land in a bunch of inboxes and to see how everything holds up as we unleash this sharp new way for organizers to save time, while vendors benefit from a slick tool set to make them look sweet. We’re giving the vendors Thurs-Sunday to setup their profile and beer lists before we announce the official BrrrFest Beer List next week!
Once vendors get setup, we’ll open the app to thirsty beer lovers excited to see their full beer list for the first time. That’s always fun watching as excited attendees get signed in with Untappd, build a little wish list to plan their visit and pick up last minute tickets as they get ready for an enlightened beer sampling experience inside another great craft beer event fueled by FliteBrite.
Thanks to the Bens at FliteBrite, the Iowa Brewers Guild, the BrrrFest organizing crew and all our brewery friends who will hopefully enjoy the beer list manager in our new Vendor Portal 🍻
Introducing the FliteBrite vendor profile system built to save time by making real-time beer list management a breeze.
“Instead of a few doing a lot, allow many to do just a little.” -BEN
If you’re an event organizer, you know how challenging it can be to wrangle a bunch of different vendors to get you beer list organized. The official list of all that’s being served at your craft beer event is something that attendees want to see and a great promotional opportunity to drive ticket sales a few weeks from the event, but it can be like herding cats trying to manually organize your entire beer list.
After using our beer festival app at different types of events, we realized our platform could help organizers be way more efficient by allowing vendors to manage their own profiles and their ever-changing beer lists. We made the entire process super slick, easy and fast:
The FliteBrite Vendor Portal was built to save time and because it allows us to scale. We’re excited to hear what event organizers think of this new tool that gives vendors a chance to showcase themselves on the app, while saving them time and still offering a fresh new way for attendees to track all their favorites from the event.
If you’re an event organizer planning your calendar, we should chat!
Here’s how it all went down. As our beer flight app was being piloted at local restaurants, breweries and bars, our team collaborated with the Iowa Brewers Guild to use our evolving smart flight platform to connect beer-loving attendees with their tasting experience at live events nationwide. Feature ideas have now evolved into reality and we’re thrilled to announce the unveiling of our brand new beer event app at The 2018 Iowa Craft Brew Festival!
“It’s been such a pleasure collaborating with so many industry allies throughout Iowa and this partnership with the Iowa Brewers Guild is special. Together, we’ve build a fun way for thirsty attendees to enjoy, track, rate and share their favorite beers at this year’s Iowa Craft Brew Festival!” -Ben McDougal
Here are key features attendees will enjoy:
Special thanks to J. Wilson, Kelsey Seay and the Bens on our own team. Together, we’ve built something event organizers, vendors and attendees will all appreciate! We look forward to seeing everyone at the Iowa Craft Brew Festival and we hope everyone has fun drinking, tracking, rating and sharing your favorite craft beers. Cheers 🍻
As we evolve to continue unlocking a more engaging tasting experience, we’re giving customers more control and working to provide anyone the opportunity to serve smart flights.
We’ve been building this company for over three years and we’re so excited to unveil our new line of mobile apps! Our beer flight app puts the power of smart flights in customer’s hands at restaurant, brewers and bars, while our beer event app unlocks the smart flight experience at craft beer festivals and beer tasting events! This new line of mobile apps cost significantly less than our ultra premium electronic paddles while unlocking the next level of interactivity.
Wisdom brewed into our evolved platform:
The moment of decision is what really counts.
Selling more beer is good, but increasing total ticket is best.
People enjoy learning more about what they like.
Balancing tech with tradition is still very important.
Lasting connections lead to more true fans.
We’re all tech, but hardware is hard, software is magic.
Stay drunk-proof simple.
HOW IT WORKS:
Customers scan your custom QR marker or visit a short URL to setup a flight in one click, then you serve the flight like you always do. Behind the curtain, user profile information, menu management, personalized recommendations, Untappd check-ins, tracked flight history, social media sharing, promotional specials and real-time analytics all flow to our online dashboard.
This digital approach to smart flights require your staff to change nothing behind the bar. We feel the heart (and cost consciousness) put into how so many craft beer establishments serve beer flights, so we think you’ll also love how these additions to our product works seamlessly with your existing paddles, trays or stands.
We’re working hard, but also having fun and hope you are too. If you serve beer flights at a bar, restaurant or brewery and want to do something super cool for only the price of a few beers, ask to see mobile smart flights today and we invite you to browse all sorts of new stuff around this website. Cheers!
Firetrucker has become a great friend and a meaningful ally. They serve a nice variety of sophisticated brews and are excited to now be one of the first to serve #SmartFlights. Firetrucker believes #BeerIsArt and now their beer flights look as good as they taste! We’ve learned a lot from this brewery and it’s been a pleasure collaborating with them. Setup went super smooth as our team had Liz and Dan online with electronic beer flights in just a fun short visit.
Once online, we experienced an immediate impact as Firetrucker announced on social media that they were inspired to build new preset flights for their menu:
— Firetrucker Brewery (@FiretruckerBrew) June 21, 2017
As they invited all their fans to stop by to try their beer flight menu, we literally had to increase the dashboard’s primary overview graph that reports a snapshot of how many #SmartFlights an establishment is serving each day! Nice work Firetrucker! At around $8 per beer flight, it’ll be exciting to see revenue continue to benefit from this brewery’s new cool factor and you know positive data results that break our graphs, is always something we’re happy to fix!
These electronic beer flight paddles have been thoughtfully designed and meticulously manufactured to look amazing, be cost effective and super durable.
The sleek look paired with our interactive color touchscreen allows you to showcase your craft beer in a whole new way! You can order your fleet now or apply for our free trial program. In the meantime, here’s a quick look at how the world’s first smart flights have evolved.
We began with a clear paddle that was a beer nerd’s dream.
This fully-functioning prototype introduced the world to smart flights, affirmed our vision of a more engaging customer experience and turned out to be perfect for showcasing the wi-fi enabled technology built inside the paddle. This clear prototype taught us what customers wanted. It also confirmed what brewery and restaurant owners had to have. It would even be used in the wild as we conducted research to quantify smart beer flights.
As cool as it looked, this clear paddle was not made to hold up in the harsh environment behind the bar. It was also not designed for true manufacturing. As our electronic technology evolved, we continued to refine what the future of beer flights would look like, how it would feel and how the entire experience would flow.
This bold new embodiment that we’re formally unveiling here, is the result of countless hours talking with industry experts, listening to customers, learning from mistakes and passionately polishing our innovative platform overall. These matte black paddles are built to serve a more engaging beer tasting experience, while providing the most brand-boosting way to serve fractional pours. Welcome to the future of beer flights!
The four pockets are carved out to allow a wide variety of flight glasses to pass through (2.025″ diameter) and evenly catch each glass when the paddle is lifted up. This lightens the paddle and eliminates craters that collect stale beer and even mold.
Centered between the four pockets, we’ve dedicated a space just for you! Working together, we’ll provide a sexy little icon sticker to showcase your brand in a big way.
Overall, this 2×2 layout provides a more stable feel by ergonomically distributing the weight of full flight glasses closer to your hand. It is also thoughtfully paired with the 2×2 layout of the color touchscreen built into the handle. Fastened your seat belts. This is where things get super exciting.
Our patented touchscreen technology provides a balanced experience right out of the box and truly brings FliteBrite to life. At first glance, you’ll realize it’s not your smartphone, but once you begin clicking around, you’ll realize it doesn’t matter. We’ve utilized a lower resolution display to make our product affordable, but with intuitive design, we’ve implemented fast-loading graphics and accurate information that’s fun and easy to understand for anyone.
One of the best features of our interactive touchscreen, is the ability to update it over the air, right from your online dashboard! This allows us to continuously enhance the touchscreen, while ensuring you always have the most up-to-date experience.
We’ll hold off on sharing too many details on the online dashboard, but know it’s what puts the “smart” into smart flights as it manages all your smart paddles, magically updates your menu with single clicks, builds social media campaigns and tracks some crazy cool analytics.
You’ll be blown away with how much your customers enjoy the smart flight experience.
FliteBrite’s smart beer flights fuel the virality of what people naturally enjoy sharing by tapping into accurate details for each brew and giving your customers a fun way to share, track and even rate the beers they love. By connecting with a more informed customer, you can increase loyalty and boost engagement that will positively expand your brand.
We have poured our hearts into building this product and we’re so proud to share that starting today, our matte black paddles are ready to ship nationwide!
Contact Us to learn how easy it is to serve the best beer flight in town!
I’m a guy, so this is not something that I learned easily, but my wife has taught me the value of a great presentation. Whether it’s a cheese plate that looks straight out of a magazine, the perfect steak plated up like a boss, or how you serve beer flights at your brewery, restaurant or even at your home bar, a little extra effort can go a long ways!
No matter the craft beer experience you’re serving, the initial presentation you deliver will determine one of your customer’s first responses. Make it a good one.
How you introduce your product completes the life cycle of a process you pour your heart into. You wouldn’t grill a perfect steak and then serve it on paper plate, right? Why would you create, buy or sell an amazing craft beer, just to hand it over on a piece of wet paper and hope that your part-time bartender scribbles the right name of something you care so much about?
Even if it’s not smart flights yet, we still hope you take pride in the way you present your beer flights! Everyone has great ideas on how to make it fun and we also thought we’d share a few quick things to remember:
When you serve four 5oz glasses of brew, that’s just under two full glasses of beer, with added variety and a little extra time to prepare. That’s worth more than some folks realize. Flights are a perfect doormat into your beers, so there’s value in a less expensive flight, but through years of research, we’ve learned the national average for a flight of four, is between $8-$12.
Smart flights are what we do at FliteBrite and the era of a more engaging beer flight is now. Shoot us a quick email and we’ll hook you up with a free trial paddle!
Yes, if your beer flight glasses are custom and cool, some will get stolen. The thing is, we can make these very inexpensive so you can just consider it swag marketing for your customers to enjoy your sweet looking beer flight glass at home. We can even help design your flight glassware to look perfect in your flight paddles.
It can be a nice conversation starter when you know a little extra about each brew. Pair your beer with intention and offer fun facts as you deliver the beer flight. Where it’s made, hop selection and other interesting ingredients are a great place to start.
You already know serving beer samples can take a bit of extra time, but if you and your team spend the time to serve beer flights wisely, you can easily boost your customer’s experience while adding a valuable revenue channel into your overall menu. Along with the fun of showcasing a well-paired beer flight and inspiring more informed customers, you’re making money on fractional pours and it creates a great environment for all to enjoy.
Think how much time you put into making your beers and building your brand. We know you take pride in every aspect of your craft, so complete your taproom experience and make people remember you by serving a beer flight that looks so amazing that everyone will want to order your beer flight experience again and again!
If you’re looking for ideas to make your beer flight truly stand out, we can help. Let’s bring your first 10 smart beer flights online and make your brewery or restaurant the talk of the town this year!
After a semester of planning, we established a real-world research project that pushed our electronic technology into the wild for the very first time! In collaboration with our friends at Exile Brewing Co., which is a Des Moines-based restaurant, taproom and brewery that distributes craft beer throughout Iowa, we were able to compare one week of “business as usual”, to one full week with smart beer flights online.
Our team and the MBA research team were given full access to financial data and surveys completed by actual customers as they compared beer sales, customer responses, social media activity, staff feedback and overall sales. We began seeing live data flowing into the online dashboard for the first time. It was crazy cool. In fact, if you’re willing to squint, here’s the actual survey! The results were just as tasty.
It’s hard not to notice the intriguing results from this valuable research. The cool part is that there’s even more super interesting data we’re excited to connect you with as you bring smart flights to your brewery, restaurant, taproom or bar. [ORDER NOW!]
It was also absolutely amazing to see live beer flight data flowing into the real-time online dashboard. You can also bet Ben, Ethan and Sinclair enjoyed the craft beer industry’s first smart beer flights served in the wild. Want a fun story? Ask about the Exile’s beer called “Jesus on a Forkilift”…for lunch, haha! One of our favorite quotes came from RJ Tursi, owner of Exile Brewing Co., during the research process as he said:
“People are loving the smart flights, both staff and customers. It’s a kick ass product.”
On behalf of the FliteBrite family, we’d like to thank Kenton, George and James for their commitment to outstanding research. We’d also like to thank Wade Steenhoek and the University of Iowa Tippie College of Business for giving us this opportunity to continue quantifying smart beer flights. Last, but certainly not least, thanks again to RJ and the entire crew at Exile Brewing Co. for being the world’s first establishment to serve a brighter flight of craft beer.
Contact Us to learn how easy it is to bring smart beer flights to your business!
We’ll be back soon everyone 🍻 pic.twitter.com/BU0JPSFkyO
— FliteBrite (@FliteBrite) October 26, 2016